This weekend I met up with my talented and beautiful Floral Designer, Alycia Joyal of Beacon Hill Florals. I know that Frank and I aren’t getting married for another year, but this weekend was the perfect time to escape from the cold and get a little taste of Spring as we literally “smelled the roses” that were in bloom at The Boston Flower Exchange. It was also the perfect time to see what kind of flowers will be fresh and in bloom next year when we get married.
Alycia taught me so much about the many varieties of flowers that are available in Spring. She totally impressed me with her knowledge of all of the different names of the flowers and had great tips for what would go well together. I was surprised to learn about how much math is involved in floral design! This is probably yet another reason why I need to rely upon an expert for my wedding day flowers!
I took some time after our tour of The Boston Flower Exchange to interview Alycia for my blog. I figured her knowledge of the floral industry would be great for my readers! Check out my interview below and learn some great tips for picking a florist and your wedding flowers!
Q- Why did you choose to be a floral designer?
A- My love of weddings is what initially drew me to the industry. As my mother’s “plus one” to so many of her clients’ weddings growing up, I think I had attended easily over a dozen weddings by time I was a teenager. I also loved playing in the yard and garden as a child and looked forward to the Boston Flower Show every spring, so enrolling at the Cass School of Floral Design seemed like a great opportunity.
Q- What is your favorite part of floral design?
A- While there’s nothing I really don’t enjoy (other than wilted hydrangea- they can be fussy) I’d say my favorite part is experiencing that “ah ha!” moment when I discover a perfect balance between the color, texture and scale of the flowers I’ve chose to arrange. A lot of trial and error goes into floral design but nothing beats capturing that perfect harmony and finished product.
Q- When should brides contact the florist?
A- I’d say once they have established a color scheme or have chosen the color of their bridesmaid dresses. Ideally I love to take my brides to the flower market a year out from their wedding day so they can see exactly what kinds of seasonal flowers will be available to them.
Q- What should a client look for when picking a florist?
A- Aside from obvious factors such as affordability and availability, I think it’s important to decide just how involved you’d like to be in the process. While florist shops generally offer that initial consultation to discuss your wedding flowers, I have found that designers are more likely to cultivate a relationship with their client and provide more “hand-holding” through the process- sometimes offering up to several consultations to develop that ultimate vision.
Q- What is the best way for a client to prepare for meeting with their florist?
A- Try to collect color swatches, sources of inspiration and certainly any photos of arrangements/bouquets or flowers that have struck their fancy. Using Pinterest is a great tool for collecting and sharing your inspirations. You did a great job “pinning” inspirational florals on your Pinterest board!
Q- How should a bride prepare a budget for wedding flowers?
A- Traditionally most brides designate 10-15% of their overall wedding budget towards their wedding florals. Of course many factors including the type of flowers she would like to use and whether they are in season versus a special order can cause the price to dip or climb. A lot depends on the time of year too. A bride getting married in February who wants roses in her wedding is going to have to pay almost triple the price. Ultimately one’s floral budget is a very personal decision and therefore varies so much from bride to bride.
A special thank you goes out to Alycia for all of her help. If you are interested in learning more about Alycia and her business, Beacon Hill Florals, check out her new Facebook page and website. She is currently booking weddings for this year and also is happy to arrange florals for your special events and parties!